EXCLUSIVE INTERVIEW: South Central’s Bino Rideaux is a product of Los Angeles’ strong hip-hop lineage. We chopped it up about his major-label debut, “Outside,” being a part of Nipsey Hussle’s musical legacy and fatherhood.
The duality of Los Angeles has been explored in pop culture through many lenses. Someone like Post Malone, for example, released an album called Hollywood’s Bleeding. An album that chronicles Post’s complicated relationship with Los Angeles prior to making the move to Utah, out of all places. Even with the flashing lights and camera, dolled up models and Hidden Hills mansions, there’s a dark side to Hollywood that seemingly pops out when things get comfy. But even so, not everyone is privileged enough to get up and get out when shit goes left.
Los Angeles is far more than a breeding ground of false hope for aspiring actors, models, and musicians. A half an hour drive from Hollywood on the I-110 South will take you to South Los Angeles where things are certainly more real than Hollywood has ever been. Stories from this area have made their way onto the big screen through the authentic voices of Ava Duvernay and John Singleton but the unadulterated raw and unfiltered reality has always been captured by revered wordsmiths like Ice Cube, Ice-T, ScHoolboy Q, and of course, Nipsey Hussle.
Bino Rideaux is the latest star to emerge from South Central Los Angeles. Initially introduced on No Pressure, a collaborative album with Nipsey Hussle, today marks the release of his major-label debut, Outside which comes out via Def Jam. It comes at a tumultuous time, though. It’s been over a year since the passing of Nipsey Hussle, and a few months since Los Angeles lost Kobe Bryant. Currently, residents of Los Angeles are facing the grave impact of coronavirus, even as the city begins to reopen its economy.
“[I’m] Just a neighborhood n***a out of South Central here to bring you good vibes,” Bino described himself over the phone with HNHH. “[I’m trying to] Make you feel something, whether you going through something or you had a good ass day. Shit, we gonna bring the vibe out in the music.”
Outside is surely an ironic title for a project released in the coronavirus era, especially for a debut album. Performance options have been limited to live streams. Press runs are now held on Zoom conference calls. The very idea of even being physically present around fans became obsolete in the past two months. Bino, though, is a man of the people, regardless of what’s actually going on outside. “The music could be really helpful to people right now. That’s what they need right now,” he explained days before the project’s release.